5 Instagram Trends for 2020
I know you are struggling with your Instagram profile.
With so many new accounts entering the platform everyday and even more changes to the algorithm, growing seems to be quite impossible.
Think to all the time you have spent creating quality pictures, trying to convey your message and engaging your followers.
At a certain point, everything seems gone.
No more people seeing your posts. Very few interactions. Not even a new follower.
This may seem a bit overwhelming and I can say that because I also was in this terrible situation with my Instagram account.
What I have done?
I tried to figure out which are the things that can work to create a presence on Instagram in 2020.
You are aware that we cannot get rid of Instagram (unless you are ready to start a career on TikTok of course!), so you should be sure to do the right things to shine for the next year.
Today, I want to share with you these 5 Instagram trends that will lead to a career of success on Instagram for you personal or brand profile.
If you are ready to change dramatically your approach to this social media, then I want to start squeezing your mind with a question.
Why are you so obsessed with followers?
This may seem crazy.
Many people come to me just to ask how they can grow their account, increase followers and make that magic number bigger.
The truth is … not even my account is growing!
In six months, I am quite stuck on the same number and I cannot go up! Oh well, sometimes I go down and this brings me a lot of demotivation.
What I would like you to get now is that followers are just a number. They shouldn’t be your final goal.
Ok, there are many people who judge if an account is cool or not just by giving a look at the number of followers.
But there is one thing, much more important than everything, that you should consider if you really want your account to shine.
Do you want to know what is it?
I just call it with one simple word.
Relationship.
Yes, you got it! You may have all the followers in the world, but if you don’t have a relationship with them, if they don’t trust you and consider you a person or a brand with which to share value and mindset, you will have no power on them.
The power to influence them and push them to act.
People are very lazy nowadays and they need a big amount of motivation to take actions.
You must be their motivation to start doing something right and inspire them to do always more.
How you can do all this?
Just keep reading and I will share with you which are the five trends you should follow next year to create a successful presence on Instagram!
Are you ready?
Focus
We are all polyvalent people. We are very dynamic, and we like to do a lot of stuff … a bunch of different stuff all together.
We love fashion, we do sports and we also like fancy dinners.
That’s right, I know you have many interests and I also know that you would like other people to know every aspect of your personality.
The thing is, if you continue spamming your followers with the hundreds of interests you have, you will just lose them.
The secret to start having success now is just to focus.
On a single topic, very specific.
Be vertical with your topic and just be sure to be an expert in that field.
You must be quite the only one to speak about that in the whole Instagram world and give birth to your own unique communication.
Do you think it’s difficult to find something unique?
Just try to fuel your brain and creativity to find the right angle of your topic.
Go outside, attend art exhibitions, meet some friends, make a list of all the strange things you like and mix them.
You will see that, in a matter of days, you will find your creative topic.
Be Extreme
Being normal, being average doesn’t matter anyone.
On Instagram you should make the difference. And you can do this both ways.
One you hand, you can try creating the best quality content possible. Awesome pics with very high quality, professional cameras, amazing composition.
I know sometimes this can be very hard, especially because you really need a bunch of hours of exercise to become an expert in photography.
Maybe you have something more to say, you want to go over your pics and show some message or traits of our personality.
In this way, a new trend is arising, that is, extremely ugly content.
You read it right.
Extreme is what matters, just avoid being average.
If you think being perfect and creating amazing content is not for you, you can set another goal: trying to communicate your mission and goals with poor quality content.
I know this may seem strange, but I can assure you that the tendency is changing. It is not the single content that matters but the relation with the whole, that is all the content being published on Instagram.
Since the quality is becoming even higher people are somehow accustomed to it and are looking for something different.
You can be the next one giving them that difference they want!
Less is More
Publishing everyday has been the golden rule of success on Instagram.
I hope you are ready to say bye-bye to that. And, in a certain sense, it gives a bit of relief.
Finding content to publish everyday is boring and requires a great amount of effort.
The good news?
Spamming your followers with everyday content is not necessary anymore. You can get the same results as before just reducing you posts to 3 or 4 per week and just don’t bother anyone.
This consideration brings us to the 4th Instagram trend for 2020.
Value
People are looking for valuable content and information.
They are fed up with arid, stupid and useless content. They want to be more and they’re looking for more.
If you publish less posts per day you can be sure to give even more value to your followers and invite them to make the change they really need.
Strategy
Publishing random, unlinked content has become even more out of date.
What we need is to be part of a story, of a continuum. Coherence between one post and the other is what creates loyal people around you and your brand.
Just don’t write and publish whatever comes to your mind but be sure to have a precise posting strategy on Instagram.
First, you should write and have clear in mind which are your values and who you are representing. And just then you can start creating and scheduling your quality content to best answer the needs of your audience.
Good Luck!
Hope these five trends will inspire you to be always more and use this platform to inspire other awesome people like you.
Sometimes can be difficult but if you have your final aim clear in mind, Instagram would just be a means to achieve it.
Xoxo,
Monica
Instagram: @monicpirozzi
Blog: https://monicapirozzi.com/
About Monica
25 | Italian | Blogger
Lifestyle blogger and web marketer from Milan.
She is the author of the first Italian blog for Instagram influencers and bloggers.
Youtuber, photographer, book seeker and business lover.
Perseverance supporter: “If you want something, all the universe conspires in helping you to achieve it.”